Build Expo - Los Angeles

Los Angeles Seminars!

Morning sessions begin at 9:30am, Show floor 10:00am - 3:00pm ALL educational sessions are complimentary, and seating IS limited. Registering online ensures a seat.

Presented by Tom Woodcock President :: Seal the Deal www.tomwoodcocksealthedeal.com

Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National. www.tomwoodcocksealthedeal.com

Construction sales is an ever moving target. Techniques that worked years ago are less effective, yet some traditional sales methods still produce. Which do and which don't? How do you know which? What new technologies and sales systems do you adopt? Does social media really produce opportunity in construction sales? Where do you put your sales time and attention? These are all great questions and will be answered. 

Here are some key points addressed: • What new technologies should I incorporate • What truly works in construction sales • How do I manage my sales effort • What is working currently in regards to construction selling

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the duesmoney and don't maximize the effectiveness of the association.We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Presented by Greg Hebner and Doug Cochrane Arixa Capital

Learn how to assemble the right team to buy, finance, renovate and redevelop property for cash flow. Understand the different ways you can participate in this market and how to work with private lenders to benefit your project and profit.

Target Audience: Builders, Developers, Contractors, Architects, Owners, Remodelers/Flippers

Presented by Tom Woodcock President :: Seal the Deal www.tomwoodcocksealthedeal.com

Beating the Price Objection

Stop letting price be the determining factor in winning projects!This topic deals specifically with the pressure to always be low.Learn the sales tools necessary to get the inside track in thebidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Common Construction Sales Mistakes

Description: Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Joshua Ramsey

Marketing & Communications Strategiest

Google Partner / SEO Expert – Advanced SEO Implementation Session

Perfect class for anyone wanting to learn unique strategies on how to optimize their online visibility. This session will be free to attendees. Teaching coding and strategy basics of SEO for wordpress websites.

Main Strategies Taught Will Be:

• Assisting you setting up Google My Business      o Plus Optimization • Google AdWords      o Open an account      o Receive a credit to start your campaign      o Campaign strategies • Keyword Research • Strategies on how to write better content • Unique Strategies with Google Analytics • Google Search Console (Webmaster)      o How to read and review /use the information to increase your online visibility • Managing Your Keyword Tag Cloud • Making Changes To Your WordPress Website

We recommend that you bring your laptop with access to the following:

• Website access (specifically Wordpress) • Google Analytics • Google Search Console

If you need assistance to set up anything before this conference email – Support@StrategicPointMarketing.com and we can ensure you have all your information in hand before the session.

Target Audience: All building and construction professionals

Google Partner Teaching – Ways to Avoid Deceptive Strategies Pitched By SEO & Marketing Companies

If you are like most business owners, you have been promised the moon, if only you will hire a particular marketing professional. 

Need clarity? Meet Joshua Ramsey. After years of building companies while selling and buying millions of dollars in media, Joshua has become all too familiar with marketing companies that over-promise and under-deliver. He has turned his passion into teaching business owners how to separate the wheat from the chaff in a field full of marketing companies.

Countless business owners have had a silvered-tongued marketing guy guaranteeing a dramatic increase in their business. Yet 85% of the time upon hiring that marketing service, there has been a lack of performance.

Find out how to see through the smoke screen.

This seminar contains no pitch, fluff, or filler. You will learn specific strategies for holding the marketing or website company of your choice ethically responsible.

Target Audience: All building and construction professionals

Google Partner Teaching - Exact Ways To Increase Sales Through Online Marketing – Ideas You Never Knew Existed Lessons From A Google Partner, Entrepreneur & Chief Marketing Officer

Joshua Ramsey, Outsourced Chief Marketing Officer, Entrepreneur & Technology Innovator, will give you clear-cut strategies that he personally uses to increase lead flow and sales for his clients. Joshua’s more than 15 years of experience and managing more than $20 million a year in advertising budgets will share his experience, what he has seen work and what he has seen fail.

During this session, Joshua will address relevant issues like Social Media and being found on search engines. Learn about becoming Google Certified and Google Guaranteed (the NEWEST and hottest way to build your online reputation!). He will share valuable information on how to run budget projections that can assist you when buying media and deciding on marketing placement. Let Joshua Ramsey help you make informed decisions about where to place your next ad! 

Bottom line: Joshua Ramsey offers expert knowledge to business owners through Build Expo so that companies will utilize his techniques, find success, and continue to look to him for future growth strategies as he builds his brand. 

Target Audience: All building and construction professionals

Presented by Jim Ward is a National Account Manager for Cost Segregation Services, Inc. (CSSI)

Commercial Property Owners: Receive Tax Savings of $60K - $100K for each $1M in building cost. Available for properties costing over $200,000. It's Your Money, Keep More of It

Recent IRS changes provide commercial property owners additional cash flow through reduced taxes. It’s done by accelerating the depreciation. I’ll give an easy to understand explanation of what this means in the class. Learn how to receive tax savings that average 6-10% of building cost. A $10M building can bring you $600,000 to $1 Million in additional cash. Do you have $500,000 invested in a tenant space improvement – increased cash of $30-$50,000.

This interactive class will include:

• An easy to understand overview of the new tax laws. Explanations will be for non-accountants and everything shown will apply directly to your property

• Descriptions of the process used to get these tax savings to you

• Review of various past projects showing tax savings received and fees charged.

• Property types will include:
  • • New Construction 
  • • Purchased Buildings
  • • Properties owned for several years
  • • Residential Rental Property
  • • Tenant Spaces
  • • Remodels & Renovations  
• • A closing Q&A with include plenty of time to answer all your questions 

Target Audience: Owners, developers, general contractors, subcontractors

Presented by Heather Hellmann

Impact of Social Media & Brand Identity

Mastering Social Media is on the top of the agenda for almost all business executives. They are constantly working to identify ways in which their firms can make profitable use of the popular Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube.

Consumers traditionally use Social Media and the Internet to simply expend content: they read it, watch it, and use it to make informative buying decisions. They are able to use these platforms for a variety of purposes because they have immediate access to this information in the palm of their very hands.

This represents the social media phenomenon. This phenomenon is known to have significant impact a firm's reputation, sales, and even survival. Yet, many executives neglect this form of media because they do not understand what it is, the various purposes it serves or how to engage with it. When used correctly, Social Media can monetize your sales and business growth. Platforms such as Instagram, Facebook and Twitter enable the creation of virtual customer environments (VCEs), online communities of interest formed around specific firms, brands, or products. In today’s market we see this as the instant gratification sale.

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.

Target Audience: All Building and Construction Professionals

Alignment with Sales Goals for Growth & Sustainability YOY

Having a properly aligned Marketing and Sales department can make or break a business. Did you know that getting these departments on the same page is major struggle faced by many companies around the world? If you really boil it down, the marketing team is at the mercy of the sales team. But the marketing team is only successful if the sales team is. A company can sink hundreds of thousands of dollars into marketing tools, resources and campaigns, but unless the sales goals are aligned with these campaigns you will not see the ROI you are hoping for.

Bottom line: Marketing’s main purpose is to generate solid leads that Sales can turn into customers! Their ability to close these deals and gain new customers is depend on the marketing department handing them leads that they can use. Ultimately, marketing and sales are intertwined and equally dependent on each other.

Shouldn't we all be on the same page? So often the marketing and sales teams play like they are on separate teams when should be working hand-in-hand. When the two are truly aligned and inregular communication everything just works.

In this presentation I will be showing you the importance of aligning your business’ communication to get all your departments on the same page, and how to set realistic goals and strategies to generate growth and success Year-Over-Year.

Target Audience: All Building and Construction Professionals

Presented by Lucy MacDonald and Thomas Parys

Lead Hazard Awareness

In this seminar attendees will learn (or get a refresher on) lead safe work practices to keep their employees, themselves, their families and communities safe from lead poisoning. In addition, attendees will learn about the new funding available for lead remediation, come see what this is all about!

Target Audience: All Building and Construction Professionals

Presented by Saleh Mubarak

Construction Project Acceleration Part 1: The concept of cost-time tradeoffs in construction projects

Construction Project Acceleration Part 2: A numerical example for calculating the least-duration (crash duration) and least-cost duration

Construction project compression is an extremely important issue for contractors and owners, yet it is one of the most misunderstood concepts leading to tremendous waste of resources and money. It can even get worse when an acceleration effort backfires and causes a delay in addition to the extra cost. The relationship between project cost and duration is intimate and interesting. Some projects have a “must” completion date while other projects have the least cost as the #1 objective. Contractors need to understand this relationship: Sort out and calculate all options, and then allow the owner to make an educated decision. This seminar explains the cost-time relationship and the process of calculating the optimum durations; cost wise and time wise.

Target Audience: Builders and Contractors

Presented by Larry Oxenham

Don’t Kill Your Golden Goose – Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business 

Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to: 1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes. 3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.

Target Audience: Builders and Contractors

Presented by Victor Felix and Mark Wood

Succeeding With Accessibility: Avoiding Common ADA Mistakes And Pitfalls

During this session, we will present an overview of the most common accessibility and ADA compliance issues that are encountered during pre-build review and post-build inspections.

The material presented during this session will be of interest to contractors, architects, engineers, facility managers and more.

Key topics covered will include: ● Most common accessibility compliance issues ● Challenges with paths of travel, parking lots, and restrooms ● Small barriers that can cause big problems ● Plan review for ADA compliance

A question and answer period will be included at the end of the session.

Target Audience: Architects, Engineers, Contractors, Inspectors, Building Managers

Presented by Helen Fowler and Maria Ropon

Retrofitting Your Soft Story Building: Everything Needed to be in Compliance

• Explain what soft story retrofitting is • Go over mandatory retrofit ordinances throughout California    o SoCal and NorCal cities    o What they mean    o Timelines & requirements    o What the property owners need to do starting with the first step • Review the Road Map to Compliance    o Screening    o Retrofit Plans    o Permit and Construction    o How to Complete Construction • Design and Engineering process of soft story seismic retrofits • Construction process and what it entails • City inspections • How construction affects tenants • Discuss THP/Means & Method Plan (required to inform tenants of future construction) • Explain possibility of exemptions • Answer any and all questions

Target Audience: Property Owners and Managers, HOAs, Property Management Companies

Presented by Trip Malopsy

12 Years with LP in Multiple Sales/Marketing Positions Assisted on projects across 30+ US States, Canada and Mexico In SoCal I am know as the “Siding Dude”

Factors for Specifying Treated Engineered Wood Siding (TEWS) As an Exterior Cladding in Light Commercial and Multi-Family Projects. -1 AIA Credit

An introduction to treated engineered wood siding and its use in light commercial and multi-family construction projects, with explanations of and comparisons to other cladding options commonly specified for these projects. Course content also includes the key benefits of treated engineered wood siding, such as design potential, workability, durability, sustainability and use in fire-rated assemblies.

Target Audience: Contractors, Builders, and Architects

Presented by Don Repshas and Kendra Cichanski

Title-Cabinets, Sustainable Residential Casework #DIV12 -1 AIA Credit

Introduction to framed and frameless cabinetry along with KCMA certification process and sustainability. 

Dave Landau has 30 years in the cabinetry business, ranging from Sales, Sales management, New Product Development, Marketing, and Architectural Spec reporting writing.

Target Audience: Architects, designers, general contractors (Anyone that specifies or uses cabinetry)

Presented by Charles Munroe

Construction Cost Estimating 

A review of the essential requirements for a professional construction cost estimate. The rationale for this class is “Before the first shovel of dirt is moved, or the first nail driven, a project can be in serious trouble all because of a poor quality cost estimate.” 

● The need for a mandatory site visit. ● Estimating the time required to prepare a cost estimate. ● Development of a computer cost spreadsheet. ● How to hyperlink labor, material and equipment costs into a spreadsheet. ● Various quantities take-off software to speed up the takeoff process. ● The advantages of an estimator joining the American Society of Professional

Estimators and seeking certification as a certified professional estimator (CPE).

Target Audience: General Contractors, Subcontractors, Architects and Designers, Owners, And especially construction cost estimators

Presented by John Kastl

5 Mistakes to Avoid When Choosing Financing Options to Grow Your Revenue: The ultimate guide to financing services for builders, contractors and manufacturers that will make you an industry expert.

85% of businesses in the contracting/building/manufacturing industries fail to implement point-of-sale financing into their business models. Acorn Finance’s Vice President of Business Development, John Kastl, explains how embracing tech can help you close more deals and increase your revenue. You’ll learn about the hurdles most building industry professionals face and the present solutions/opportunities available to you.

Target Audience: All Building and Construction Professionals

Presented by Kay Nikookary

Celebrate Lyfe: Planning Your Future With Trust's

Living Trusts are a great tool for avoiding probate, taxes and establishing a solid inheritance plan for your family. They protect assets again divorce, blended family structures, set inheritance for disabled loved ones... and so much more. 

BUT BUSINESS OWNERS NEED SO MUCH MORE: ● Who will inherit the business? ● Who will run it? ● How to address professional companies passing to non-licensed family members? ● Things to consider when leaving a business to be run by someone else. ● Who will run the business? ● Will it continue with your partners? What if you don't have partners? ● What rights will your family have in the business... decision making? Profit sharing? ● What strategies can you use to maximize their benefits? ● What do you need to put in place NOW to ensure your plans are secure? ● Have you thought of EVERYTHING? ● Have you made time to do all that is needed?

You have worked too hard to let things go to chance. Make a solid plan today. It is easier than you think! Make the time and start the year right!

Come get real answers from a real person. Learn aspects of planning you may not have thought of. Leave with a real picture of what you need and how to do it. It's easy, AND FREE. All you have to do is show up!

Target Audience: business owners, home owners, people with disabilities, blended families, people with minor children, people with assets currently WORTH more then $150,000

Presented by Jeremy Craig and Sam Hallburn

Quickbooks for Contractors - Intermediate

This class is a designed to give contractors of all trades (and their office or field staff) a better understanding on how QuickBooks can help them better understand their own business through job costing, time tracking, mobile applications, and streamline their day to day operations. Current users of QuickBooks are encouraged to take this class to further their understanding of the functions and capabilities as well as enhance their knowledge of what the latest updates are. In this one hour class, you'll be able to determine which version of QuickBooks best suits your needs, as well as ask specific questions regarding its functionality for your business. Contractors who do not currently use QuickBooks are encouraged to find out how QuickBooks may benefit their business as well.

Target Audience: Business Owners, Contractors, Subcontractors, and anyone curious about the features and benefits of QuickBooks

Presented by Vanessa Ocampo

Quickbooks for Contractors en Español

This class is a designed to give contractors of all trades (and their office or field staff) a better understanding on how QuickBooks can help them better understand their own business through job costing, time tracking, mobile applications, and streamline their day to day operations. Current users of QuickBooks are encouraged to take this class to further their understanding of the functions and capabilities as well as enhance their knowledge of what the latest updates are. In this one hour class, you'll be able to determine which version of QuickBooks best suits your needs, as well as ask specific questions regarding its functionality for your business. Contractors who do not currently use QuickBooks are encouraged to find out how QuickBooks may benefit their business as well.

Target Audience: Business Owners, Contractors, Subcontractors, and anyone curious about the features and benefits of QuickBooks

Presented by Stephen Forte

High-Tech Trends in the Building and Construction Industry

This seminar will give you an overview of the most exciting new technologies that are going to impact the building and construction industry. Stay on top of the trends. These new technologies can make your projects faster, easier, and more profitable. 

Topics will include:

● Exoskeletons ● Robotics ● 3D printing ● Augmented reality ● 3D scanner systems ● New Prefab capabilities ● Billing systems and mobile apps ● Bricklaying automation ● Real time material ordering and delivery systems/services ● Drones for construction and surveying ● Advanced materials ● 5G

Target Audience: Business Owners, Contractors, Subcontractors, and anyone curious about the features and benefits of QuickBooks